Best Retail Deployment

Carrefour Voyages | Pixel Inspiration

Carrefour wanted to leverage its physical estate, enhancing the in-store experience with digital touch-points, to offer the best elements of online, whilst retaining the traditional benefits and service levels of a store.

A large format LED display to the exterior of the store, shows inspirational travel imagery along with augmented reality ‘thought bubbles’ on top of a live feed of the passing audience, integrated with the current travel offers, whilst constantly capturing audience profile data.

An interactive virtual globe built using the Google Maps APIs, positions all of the current available holidays within the Carrefour inventory. Customers can interact with the globe to search for a holiday deal via navigating the globe or alternatively customers can also filter via holiday types.

Final touch point, uses 3D printed dice, featuring RFID tags on each surface, to allow a customer to be inspired by fate! 3 dice represent location, theme / star rating when selecting a holiday. A customer can throw one or all of the dice and, depending on how they fall, the large format touch screen automatically presents their choices and the array of matching holiday packages for the live, available inventory. 

Software: SCALA

Display Technology: iiyama

Content created by: Pixel Inspiration

Installer: Pixel Inspiration

Client/End User: Carrefour Voyages

Kennedy Space Center Shop | InfiLED EM

The Kennedy Space Center Retail Shop is the world’s largest space shop and they wanted a visually stunning and interactive display solution to deliver an immersive, sensory retail experience like no other.

 A 14’ x 8’ infiLED EM LED video wall and an infiLED EM 125’ long LED circular ribbon to fit a bespoke shape were manufactured.  The integration partner, RMG Networks, produced informative and imaginative content that synced across the multiple displays seamlessly.

Shoppers can take photos of themselves as astronauts to display on the LED video wall display, providing an immersive and interactive experience.

Best Retail LED

M&S Retail LED | Skratch AV

Marks & Spencer’s established in 1884, with a combined retail presence of 1463 store locations around the world, commenced a digital frontage program, starting with the flag ship store Marble Arch

ITG was tasked with securing the initial concept

Along with Infiled EM and Skratch AV, all working closely with the M&S team, the brief was to then design and engineer, a technically bespoke and compelling store frontage, to attract the passing footfall. Manchester was chosen as the first of a new generation of Digital Signage store front displays

Skratch AV, created proprietary software and a custom motorised tracking system, which created a content display switch, providing compelling viewing, not previously seen in high street retail and relied on Infiled EM to build and supply bespoke high bright LED panels, to fit the solution

The result, is M&S is positioned to offer shoppers, a greater visual experience, connecting and influencing consumers, in the ever challenging high street environment.

IDEAS by GUL Ahmed Textiles | Daktronics

Daktronics has partnered with IDEAS by GUL Ahmed Textiles, one of the oldest and largest textile mills in Pakistan, and Quadra Technologies to deliver a curved, 3.9-millimeter LED display.

The display combination measures 5.5 meters high by 5 meters wide and consists of three individual banners that start on the wall near a staircase and curve up onto the ceiling. Each individual display starts at a different height matching the staircase to share branding and retail messaging. 

The content is either shown individually on each banner or spans the whole display combination, considering the negative space between the displays. Each features a tight 3.9-millimeter line spacing for closer viewing distances as patrons move past the display at the IDEAS retail shopping location.

Display Technology: Daktronics 3.9mm LED video display

1408 lines of resolution x 384 columns of resolution

5.5 m x 1.5 m (18’5” x 4’11”) 

Content created by:  Gul Ahmed Ideas

Installer:  Quadra Technologies

Client/End User:  Gul Ahmed Ideas

Best Flagship Store

Urban Decay Flagship Store | Pixel Inspiration

Urban Decay wanted its world flagship store to be more of an experience and a place to try out new products and techniques, capturing the look and feel of a makeup studio. 

For the outside LED Wall, Pixel produced a fully interactive game that can be played at select intervals once a command is sent from the instore tablet to switch on the game. Using motion sensor tracking, customers have to ‘pop the cherries’ and could be in for a chance to win a free makeover instore. 

The employee tablet also allows staff to switch between campaign content across all the digital touchpoints, including 2 videowall displays, an LED Halo and 4 x 15” Aopen Etiles, so the whole look and feel of the store can change with one button.

All displays showcase a live social media feed   encouraging their target market to share their instore experience or make up tutorials via Instagram.  

Software: SCALA

Display Technology: Scanlite LED, A-Open Etiles, Samsung Displays, NEC Videowall Displays, Microsoft Surface Pro Tablet 

Content created by: Pixel Inspiration

Installer: Pixel Inspiration

Client/End User:  L’Oreal, Urban Decay 

Microsoft London Flagship Store | YCD

Since 2009, YCD and Microsoft Store have partnered to implement the most powerful global digital signage network. The implementation across all Microsoft Stores in the US, Canada, Puerto Rico, Australia and the UK includes a large multi-display “canvas” of videowalls and LEDs, managed as one single system. 

YCD’s solution enables sophisticated content management, distribution and playback that is unique to Microsoft Store’s retail experience, creating an immersive world for its customers. YCD’s solution leverages many Microsoft technologies such as Windows to optimize performance and Azure for hosting, framing and rendering the content. 

The flagship Microsoft Store in London (launched July 2019) includes 16 ultra-high-resolution LEDs all synchronized; allowing the customer to treat each display separately or all as a single “canvas”.

Software:  YCD

Client/End User: Microsoft

Best Shopping Centre Install

Westfield London Stratford | Trueform Digital

Trueform Digital has manufactured and installed another major digital signage deployment for Westfield with eighty Digital 75″ Displays throughout their Stratford Shopping centre.

Incorporating Trueform’s Fusion thermal management engines and remote diagnostics, our scope included in-house design, engineering, technology, manufacture, assembly, commissioning and project management, all from Trueform’s London based manufacturing and technology centre – a full turn-key digital signage design and build service. 

Software: Broadsign on Windows 10 IOT

Display Technology: Samsung LTI750 4K 600 Nit, Samsung FHD 3000 Nit Outdoor, LG UH5C 4K 500 Nit, all with Trueform’s Fusion thermal management engine.

Content created by: Unibail-Rodamco Westfield

Ad Agency: JC Decaux

Media Specialist:  JC Decaux

Installer:  Trueform Digital

Client/End User:  Unibail-Rodamco Westfield

Riyadh Park | Esprit Digital

Esprit Digital partnered with Al Arabia, one of the Middle East’s leading advertising contractors, to deliver a network of double-sided 75” totems in Riyadh Park, a magnificent premium mall in the heart of the Saudi capital boasting 70 restaurants.

With their sleek all-white design and distinctive parallel side illuminations, these feature-packed touch-screen units are certain to engage new audiences during their shopping journeys. 

They incorporate the latest Cortex therma land remote management technology, virtually eliminating physical maintenance visits – almost any technical issue can now be resolved from Esprit’s Network Operating Centres around the world. As well as full audience measurement, the pods have specialist air filtration systems and ‘ClearSpace’, Esprit Digital’s proprietary sensor system that alerts management to any obstructions in front of their screens. 

Overall, 25 double sided touch units were deployed for a total of 50 displays 

Display Technology: LG 75UH5E display –  500 nits, 4K

Installer: Esprit Digital

Client/End User: Al Aarabia

Bloomingdale’s Kuwait City | Carlipa

For its second opening out of the US territory, Macy’s has chosen Al Tayer and the mall 360 in Kuwait City. The department store represent 8700 sqm split over three floors.

Carlipa has rolled out > 250 sqm of LED panels and 112 screens for the purpose of department store branding in common areas (windows, inside store fronts, beauty area, elevators, VIP areas) and also in brands’ corners.

The department store wanted to ensure contents strategy governance and thus manage all updates for the common areas and the brands corners with the software Carlipa Online.

Entering the mall : a digital wall
4m high and 13m long LED Pitch: 6,6m
Walking into the mall : “wahoo the sun atrium !”
360° LED panels have been installed on both levels all around the sun atrium for a maximized “wahoo effect”

Best Overall Retail Experience

Richemont TimeVallée Nanjing | Carlipa

Richemont has designed a multi-brands Concept Store, named TimeVallée, which represent their own portfolio (Cartier, Montblanc, Vacheron,…) and the main competitors (Rolex, Tag Heuer, …) to recruit new customers and operate trade-up.

In a mature market, they needed to take advantage of Story Telling and Immersion to fidelize customers by proposing a custom and seamless shopper funnel.

TimeVallée is a connected store with several digital concepts : interactive table, digital timeline, brand book, …

Vendors can access in real time to customers data and all applications are connected to brands’ information systems.

CRM post visit is fully customised per store and global back office allow customer’s identification.

Carrefour Voyages | Pixel Inspiration

Carrefour wanted to leverage its physical estate, enhancing the in-store experience with digital touch-points, to offer the best elements of online, whilst retaining the traditional benefits and service levels of a store.

A large format LED display to the exterior of the store, shows inspirational travel imagery along with augmented reality ‘thought bubbles’ on top of a live feed of the passing audience, integrated with the current travel offers, whilst constantly capturing audience profile data.

An interactive virtual globe built using the Google Maps APIs, positions all of the current available holidays within the Carrefour inventory. Customers can interact with the globe to search for a holiday deal via navigating the globe or alternatively customers can also filter via holiday types.

Final touch point, uses 3D printed dice, featuring RFID tags on each surface, to allow a customer to be inspired by fate! 3 dice represent location, theme / star rating when selecting a holiday. A customer can throw one or all of the dice and, depending on how they fall, the large format touch screen automatically presents their choices and the array of matching holiday packages for the live, available inventory. 

Software: SCALA

Display Technology: iiyama

Content created by: Pixel Inspiration

Installer: Pixel Inspiration

Client/End User: Carrefour Voyages

Best Overall Customer Experience

Bloomingdale’s Kuwait City | Carlipa

For its second opening out of the US territory, Macy’s has chosen Al Tayer and the mall 360 in Kuwait City. The department store represent 8700 sqm split over three floors.

Carlipa has rolled out > 250 sqm of LED panels and 112 screens for the purpose of department store branding in common areas (windows, inside store fronts, beauty area, elevators, VIP areas) and also in brands’ corners. 

The department store wanted to ensure contents strategy governance and thus manage all updates for the common areas and the brands corners with the software Carlipa Online.

Entering the mall : a Digital Wall
4m high and 13m long LED Pitch: 6,6m


Walking into the mall : “Wahoo the Sun Atrium !”
360° LED panels have been installed on both levels all around the sun atrium for a maximized “Wahoo Effect”

MSC Grandiosa Cruise Ship | Samsung

In November 2019 MSC Cruises, launched their new cruise ship MSC Grandiosa. It is the largest ship in the MSC Cruises fleet with further enriched facilities, more cabins, more public space and new features. 

GALERIA GRANDIOSA – THE HEART OF THE SHIP

MSC Grandiosa’s indoor promenade, Galleria Grandiosa, is the central social hub of the ship, liking many of the bars and speciality restaurants, and its home to the 93 metre LED sky that creates an awe-inspiring atmosphere 24 hours a day. With mesmerising shows three times a day, the promenade also hosts many of the ships’ themed parties.

Main Software: 4Dodo

Display Technology: Samsung LED IF040H-D

Content created by: Promenade Dome: MSC Cruises / 4Dodo 

Installer: Videlio-HMS France 

Client/End User: MSC Cruises

Best Airport Install or Campaign

IWC Schaffhausen – Silver Spitfire | JCDecaux

Following IWC Schaffhausen’s announcement of their sponsorship for the ‘Silver Spitfire – The Longest Flight’, they worked closely with JCDecaux UK, installing a stunning replica Silver Spitfire as the centrepiece of Heathrow Terminal 2, a contextual location at the heart of global aviation. 

This unmissable experiential installation, which included a pop-up showroom, was supported by DOOH and was live in the run up to the take-off of the round-the-world Spitfire flight from Goodwood in August 2019.

Digital Deluxe Board, Frankfurt Airport | Samsung

The Digital Business Board was created as part of the digitalization and expansion of the airport’s product portfolio.

In order to choose which locations the areas at the airport could be used, visualizations were made by the project participants. That’s how Media Frankfurt’s first ideas about sizes, locations and the desired look and feel came about.

Then the service provider (Ben Hur) went into detailed planning. After numerous meetings, inspections at the airport, coordination with Fraport AG and selection of the necessary materials, the boards were planned and implemented step by step. Finally, they were put into operation in August and enrich both the portfolio of Media Frankfurt, as well as the airport.

Software: Broadsign
Display Technology: Samsung LED-Technology (PP 4mm)
Content: Media Frankfurt
Ad Agency: Media Frankfurt
Media Specialist: Media Frankfurt
Installer: Ben Hur GmbH
Client: Media Frankfurt
End User: L‘Oreal, Hermes, Devialet, LaPrairie, ENIT

Vienna Airport Fashion Gallery | TMM TRISON & 3D Mapping Factory

Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m2 shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs area.

To make this an exceptional and magical, the customer wanted a special design covering an entire wall. TMM Trison had to make a thorough study of the surface to develop because of the complexity of its particular shape. The French and Spanish teams of the Group installed the largest LED wall in Europe at the entrance to The Fashion Gallery. TMM Trison studio is also able to accompany Lagardère Travel Retail and brands in adapting their content to this specific wall.

The video production was created and directed by our partner 3D Mapping Factory. The concept was to trigger an optical illusion by extending the existing boutique seamlessly onto the LED screen wall. Then magic occurs: Donnerbrunnen fountain appears and spills water on the travellers, and the audience embarks on a dazzling journey over Vienna’s iconic landmarks.

This 105 m2 immersive installation takes the passenger experience to a whole new level.

Software: Brightsign
Display Technology: Absen LED, Pitch 4
Installer: Trison and TMM Trison teams
Content : 3D Mapping Factory
Client/End User: Vienna International Airport

Best Sports Arena

Tottenham Hotspur Stadium | Daktronics

Tottenham Hotspur selected Daktronics to provide new LED video and ribbon displays for the new stadium in London. Four main video displays totaling more than 1,000 square meters, two façade displays and three tiers of ribbon displays have been installed

The two south end displays each encompass 325 square meters and the two north end displays  each encompass 190.7 square meters. Two additional displays in the south west and south east measure 178.9 square meters. Each main display uses 13HD pixel layouts to bring excellent image clarity and contrast to fans in every seat.

Each main video display features variable content zoning allowing each to show one large image or to be divided into multiple windows to show any combination of live video, instant replays, statistics and match data, graphics and animations, and sponsorship messages. 

The three tiers of LED ribbon displays deliver fan engagement through the event-day experience.

It is the first time three sets of ribbon displays have been featured inside a stadium in the United Kingdom. The upper and middle tier ribbons run from the east to west stands through the north stand. The upper measures 387 meters long while the lower measures 348 meters long. The suite tier ribbon is split into two runs along the east and west stands measuring 122 meters long on the east and 105 meters long on the west.

The East and West Atriums, Tottenham Experience, Paxton House, Auditorium and external wayfinding locations have also all received LED displays.

Display Technology: Daktronics

Content created by: Tottenham Hotspur

Installer: Electronic Display Services Ltd

Esports Arlington Arena | DetaiLED Solutions

At 100,000 sq ft., Esports Stadium Arlington is the largest dedicated esports facility in North America. The facility serves as a turnkey solution for Esports events and productions, built to serve the unique needs and demands of the esports community.

The brief was to transform an underutilized wing of the Arlington Convention center into a dynamic entertainment space focused on providing a world class Esports venue experience. DetaiLED Solutions was brought in by Shawmut to engineer and build multiple high-end LED displays to meet the needs of this unique venue.

The project includes six displays all using DTLD DQE 3.9mm

Main Stage

Center Screen – 26.25 x 14.76 (W x H in feet) 

Left Screen – 11.48 x 31.17

Right Screen – 11.48 x 31.17

Team 1 Desk – 31.17 x 3.28

Team 2 Desk – 31.17 x 3.28

 

Best Hospitality Install

Kuwait National Cinema Company | ONELAN

ONELAN worked with Cinescape, a Kuwait National Cinema Company, to deliver an impressive foyer to ‘wow’ visitors, delivering an eye-catching and immersive cinematic experience before movie-goers even enter the theatre. An impressive synchronised wall of 86” LG stretch screens delivers a changing visual experience from a variety of viewing angles airing advertising and movie trailers. 

Above the ticketing desks and displaying the refreshment concession information, the vast 10,080 by 400-pixel LED wall provides visitors with food and drink menu options and ticket pricing details, while outside each movie theatre, 55” LG webOS screens provide up-to-date movie scheduling information and details of the upcoming films.

Client/End User: Cinescape, Kuwait National Cinema Company

AV equipment:  by Blue Rhine & LG

KAOS at The Palms | NanoLumens

The KAOS nightclub at the Palms Casino Resort in Las Vegas delivers patrons a dazzling entertainment experience through the use of several dozen NanoLumens LED displays integrated into the walls and ceilings, the most impressive of which is a massive 360-degree compound curve display roughly in the shape of a visor suspended above a central dance floor area. 

Other installations include curved displays in the east and west mezzanines, wedge-shaped displays adorning swaths of ceiling, and a series of bezel-less rectangular displays inset along the ceiling of a mirror-filled tunnel to create an immersive “infinity tunnel” style feature. 

The diverse array of display sizes, shapes, and locations allows KAOS to deliver an exhilarating and immersive visual experience to complement and enhance the wild musical performances put on by an ever-growing list of chart-topping artists.

Client: KAOS Nightclub at the Palms Casino Resort – Station Casinos/Fertitta Entertainment

Content: Green Hippo using music videos

Integrator: National Technology Associates (NTA)

Software: All displays are controlled by servers from Green Hippo which run Hippotizer V4.5 Beta Software.

Best Corporate Install

Legacy Union | NanoLumens 

Believed to be the largest native 4K display ever installed indoors at 64 feet wide by 36 feet tall, the 4.7mm pixel pitch NanoLumens LED display in the lobby of Bank of America Tower in uptown Charlotte, North Carolina was designed in such a way that it could function both as one enormous screen or several separate screens, with the most popular style splitting the display into 16 separate screens each measuring 16 feet by nine feet. 

Today, its immersive visuals cascade outward through two-story lobby windows onto the grassy plaza outside, stealing the attention of anyone in the vicinity and confidently delivering a message of modernity and cohesiveness to a city on the rise.

Client: Legacy Union, Bank of America Tower

Content: “Unify” by Second Story, along with drone footage of Charlotte and streams of Carolina Panthers football games

Installer: Cenero

Software: The display is driven by a Quantum Ultra 610 processor from Extron

NY Financial Firm | DetaiLED Solutions

A Financial Firm in New York wanted to capitalize on the opening of their new flagship office at Hudson Yards to dream big and commission a series of innovative displays that create a ‘WOW’ moment as new investors walk through the office

Together with TAD and Verrex, DetaiLED Solutions was tasked with creating an interactive LED table (Point-Bar) as well as transforming a conference room into a double-sided curved LED display (Experience-Room). The final result was a very happy client and a set of beautiful displays that do in fact create the WOW moment. 

Display Technology: DetaiLED Solution 

Content created by:  TAD

Installer: DetaiLED Solutions 

Client/End User: NY Financial Firm

Best Digital Out of Home Campaign

O2 Ouch | Clear Channel UK

This summer, mobile network O2 partnered with Out of Home media owner Clear Channel, as well as Talon, Havas Media, and AdCity, to take over the Storm Cromination – Europe’s longest digital advertising site.

The unmissable one-off special build installation, part of O2’s Custom Plans campaign, featured the two-meter-tall words “Ouch” at each end of the six-screens. Each featured 3D spikes, sticking out from the illuminated words.

The digital screens help to amplify the message, and the lighting on the site was tuned to match the identifiable shade of O2 blue.

 

NHS Blood Donation Campaign | Clear Channel UK

In January, Out of Home media owner Clear Channel joined forces with NHS Blood and Transplant (NHSBT) and creative agency 23red to encourage blood donations nationwide.

Launched across over 100 of Clear Channel’s digital Out of Home screens in key English cities, the adverts called on the nation to give blood by displaying a range of dynamic content driven by first-party data from the NHSBT.

This included: information on nearest donor centres, including walking distance and appointments available, as well as the volume of first-time donors seen in the past week and the number booked to give blood that day.

Best Roadside Network

LDN Drive | JCDecaux

LDN Drive is a powerful, large format digital channel transforming the opportunities for advertisers to drive brand fame in the capital. The channel delivers 60m fortnightly viewed impressions across 68 screens in 29 London boroughs. Developed on key arterial routes, LDN Drive reaches Londoners with a screen size that is 20% larger than the market average, at 20m². Powered by the DRIVE mobile data-set, the channel can be optimised for audience delivery, mapping the unique audience profiles throughout the day and by day of week. The creative possibilities are enhanced by creative ad-serving to deliver the right ad to the right customer at the right time and place.  

Advertisers:

Sky UK – Sky Atlantic – Rapport

Dewynters – The Lion King – Talon

Brand USA – Direct

Campaign Magazine – Partnership with JCDecaux

Birmingham 6 Sheets | Esprit Digital

Ocean is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council.

In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs,. The provision of a mixture of single and double sided 75 inch screens is being managed by Samsung UK in association with Esprit Digital.

The portrait style digital 6-sheet screens are in 120 hand-picked locations to minimise their environmental impact, reducing street furniture clutter in each immediate area. 

Technical details:

120 locations
130 screens
75 inch screens

Screen dimensions and resolution:
1.650m (h) x 0.928m (w)
1920 x 1080 pixels

Software: SCALA

National Drive | JCDecaux

Following the success of LDN Drive in the capital, JCDecaux UK has launched National Drive, taking the large-format digital channel outside London for the first time. National Drive comprises six major cities, underlining JCDecaux’s commitment to investing in premium digital OOH across the UK and opening-up a powerful new channel for brand communication. Birmingham, Edinburgh, Leeds, Liverpool, Manchester and Sheffield are the six major cities in the National Drive portfolio, with 20 large-format screens set to be installed on key arterial routes by Q1 2020. National Drive will deliver 6m fortnightly viewed impressions on screens that are 20% larger than the market average at 20m².

Advertisers:

Channel 4 Television Company – Channel 4 – Talon – OMD

Ford Motor Company – Ford SUVS – Kinetic – Mindshare

Hutchison 3G UK – Three Mobile – Kinetic – Mindshare

Best Transport Install

New York Subway Digital Totems | Trueform Digital

Trueform’s US division has manufactured digital totems for the New York subway.  The new totem kiosks incorporate full outdoor digital screens with local maps, train times and flexibility to display a range of content.

Software: Intel NUC

Display Technology: Samsung

Content created by: New York MTA

Ad Agency: New York MTA

Brighton Shelter | Clear Channel UK

This summer, a Brighton sea-front bus shelter received a radical facelift, thanks to Out of Home media owner Clear Channel, and partners Brighton & Hove City Council.

The shelter, located on Marine Parade in Brighton was fitted with a “living roof”, made up of a variety of Sedum plants, known for enhancing air quality, and promoting biodiversity.

These were planted in plastic bottles, recovered from the local beach as part of Clear Channel’s new beach cleaning initiative, which employs formerly homeless individuals to clear litter and plastic waste, with assistance provided by Brighton & Hove’s own City Clean team.

Best Street Furniture

Digital 6-Sheet Defibrillators | JCDecaux

A new digital phone kiosk that could help save lives has arrived at the UK’s high streets.  JCDecaux UK has designed an innovative range of street furniture that combines the latest in digital advertising technology with a range of free public services, including an automated external defibrillator.

Beneficial to advertisers and the public, JCDecaux UK has introduced its first street furniture digital advertising into seven new cities with the roll-out of 50 digital phone kiosks with defibrillators in Birmingham, Cardiff, Glasgow, Manchester, Portsmouth, Southampton and Stoke-on-Trent. The phone kiosks carry an 86″ high definition, digital 6-sheet advertising display, enabling national advertisers and local businesses to keep the public up-to-date with relevant and timely brand messaging.

Advertisers:

Camelot Group – National Lottery – Posterscope – Dentsu Aegis

Electronic Arts – EA Sports (FIFA) – Kinetic – m/SIX

Birmingham 6 Sheets | Esprit Digital

Ocean is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council.

In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs,. The provision of a mixture of single and double sided 75 inch screens is being managed by Samsung UK in association with Esprit Digital.

The portrait style digital 6-sheet screens are in 120 hand-picked locations to minimise their environmental impact, reducing street furniture clutter in each immediate area.

Technical details:

120 locations
130 screens
75 inch screens

Screen dimensions and resolution:
1.650m (h) x 0.928m (w)
1920 x 1080 pixels

Software: SCALA

Channel Waitrose | JCDecaux

Channel Waitrose is a first digital network of screens outside Waitrose & Partners’ stores across the UK. The channel, which launched in April 2019 reaches audiences across 100 high footfall stores UK wide, delivering a premium communications channel for brands.

The network consists of 100 screens, with locations including: Abergavenny, Bristol, Cambridge, Chester, Guildford, Exeter, Harrogate, London, and Sevenoaks. The channel features a mixture of Waitrose & Partners content and external advertising placed by JCDecaux.

Located in proximity to store entrances, the 75’’ high-definition, digital 6-sheet screens provide maximum visibility and flexibility for brands and engaging, up-to-the-minute content for shoppers.

Advertisers:

Bel UK – Boursin – Meridian Outdoor Advertising – Starcom

Arla – Yeo Valley – Posterscope – Carat

Coca Cola – Schweppes – Kinetic – MediaCom

Coca Cola – Innocent Drinks – Direct

Intersnack – KP Nuts – Posterscope – Dentsu Aegis

Innovative Use of Technology

Samsung GS10 Smartphone, Australia | Quividi

For the launch of the new Samsung GS10 smartphone, Optus, Australia’s second-largest telecommunications group, used The Scentre Group BrandSpace SmartScreen Network and Quividi’s Audience & Campaign Intelligence platform to optimise the targeting of a contextual DOOH campaign and increase shoppers’ engagement across 20 Westfield Living Centres in Australia.

Serving targeted messages created higher engagement and cut-through. What made this campaign a first-of-a-kind in Australia was the use of unique data science to gain richer insights and analysis of all audience dynamics, enabling attribution of the effects of the contextualised content strategy and its impact on brand engagement and in-store behaviour.

MediaBar Charging Stations | Telelogos

When going out for a drink and seeing their phone battery running low, clients usually ask busy waiters to recharge their phones. A seemingly effortless task can quickly become time-consuming and risky (theft, phone damage…etc.), which is why Media Bar launched its charging stations.

The kiosks are made of four secure lockers and a 32” screen dedicated to digital signage. The solution succeeds at improving customer experience all while removing a headache for bars.

MediaBar chose Telelogos digital signage solution Media4Display to manage their network of kiosks. In addition to broadcasting advertisement, the user-friendly platform gives local pub managers the possibility of displaying their own content (menus, events, happy hours…etc.). Media4Display also includes a device management tool, allowing MediaBar to monitor the equipment’s health remotely and quickly intervene for support and maintenance.

Google/YouTube Staircase Berlin | Bendac

Bendac and Arch designed, manufactured and installed a showpiece LED display at the Google YouTube HQ in Berlin that intertwined with their staircase.

The brief was for the installation to be a centrepiece, impactful and critically, eco-friendly custom high resolution display

Proudly, the display was designed, engineered, 100% manufactured and built in our own factory in Europe,  from 80% recycled materials and is 100% recyclable at end of life.

There is a custom-designed 97% efficacity power supply and 100% passive cooling, providing substantial energy cost savings for Google YouTube.

A glass cover to protect the LED displays from the high footfall was created from 100% recyclable glass screen.

Best Original Digital Billboard

Digital Deluxe Board, Frankfurt Airport | Samsung

The Digital Business Board was created as part of the digitalization and expansion of the airport’s product portfolio.

In order to choose which locations the areas at the airport could be used, visualizations were made by the project participants. That’s how Media Frankfurt’s first ideas about sizes, locations and the desired look and feel came about.

Then the service provider (Ben Hur) went into detailed planning. After numerous meetings, inspections at the airport, coordination with Fraport AG and selection of the necessary materials, the boards were planned and implemented step by step. Finally, they were put into operation in August and enrich both the portfolio of Media Frankfurt, as well as the airport.

Software: Broadsign
Display Technology: Samsung LED-Technology (PP 4mm)
Content: Media Frankfurt
Ad Agency: Media Frankfurt
Media Specialist: Media Frankfurt
Installer: Ben Hur GmbH
Client: Media Frankfurt
End User: L‘Oreal, Hermes, Devialet, LaPrairie, ENIT

Al Arabia Bridge | InfiLED

Al Arabia wanted to create the largest registered double-sided, global showpiece digital advertising display in the world, across the King Fahad Road in Riyadh, Saudi Arabia.

The infiLED Grand Media 10mm SMD display was chosen, to provide high contrast ratio, wide horizontal viewing angles and high brightness, to cope with direct sunlight.

In challenging heat conditions, revolutionary passive cooling was developed, and the IP rating is designed to cope with the harsh dust conditions.

The final installation has a total display area size of 560 sq.m

The Green Award